What is the Product Goal?
It is a long-term objective that describes a future state of the product.
Definition
The Product Goal, also known as the Product Objective, is a long-term objective that describes a future state of the product, providing a clear path for the Scrum Team.
Strategic Focus
It serves as a strategic focus for the team, guiding their work across multiple Sprints.
Transparency
The Product Goal is made visible through the Product Backlog, and the Product Owner is responsible for its development and explicit communication.
Origin
In the 2020 version of the Scrum Guide, the concept of the Product Goal is introduced as a key element.
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