What is AX?
An extension of UX for the AI Age, designing agentic products that feel like relationships rather than tools.
Definition
AX (Agentic Experience) is an extension of UX for the AI Age, focusing on the practice of designing agentic products that feel less like tools and more like relationships, with trust at the center.
Purpose
AX aims to create meaningful interactions between humans and AI agents, emphasizing relationship-building, trust, and collaborative experiences rather than traditional tool-based interfaces.
Function
AX design involves creating AI systems that demonstrate reasoning, ask clarifying questions, show their thought processes, and build trust through transparency and consistent behavior patterns.
Example
Shortcut AI's agent asks open questions to refine its task, then shows reasoning to build trust as it generates the output, creating a collaborative rather than transactional experience.
Related
AX was pioneered by the team at LCA and represents the evolution from traditional UX design to human-AI interaction design patterns.
Want to learn more?
If you'd like to go deeper into AX (Agentic Experience) —or bring this kind of training to your team— let's talk. I help teams understand and apply these concepts. I'd love to hear from you!
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